Building a Client Persona [TEMPLATE]The Client Persona gives us a snapshot of who we’re talking to including their goals, pain points, values, and behaviors. Let's work. John D. SaundersJul 16, 2025∙ Paid2ShareVideoPurposeTo develop a clear, research-backed representation of the client’s ideal customer so our team can align design, messaging, and user experience around real audience needs and motivations.This post is for paid subscribersSubscribeAlready a paid subscriber? Sign inPreviousNext