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WeeklySOP | Systems that scale, delivered weekly.

How to Replace Stock Photography With Custom MidJourney Images

Stock photos make every client site look like every other client site. It's time to stop paying Shutterstock and start generating.

John D. Saunders's avatar
John D. Saunders
Jul 09, 2026
∙ Paid

You know the drill. Client project kicks off, you need a hero image, and you end up scrolling through Shutterstock or Unsplash for 45 minutes trying to find a photo that doesn’t scream “generic corporate stock.” Everyone else in the industry is using the same photos. The visual language of the entire internet is starting to blur together.

We stopped using stock photo libraries entirely. MidJourney now generates every “photo” we use on client websites — headshots, office scenes, product shots, lifestyle imagery, environmental context shots. All of it. And because we’re building each image around the client’s specific brand palette and industry, no two projects ever look the same.

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