Integrating Google Analytics and Microsoft Clarity in Web Design Projects

How to Track Website Performance and Visitor Behavior with Confidence

One of the most important elements of launching a high performing client website is having the right tracking in place from day one. Google Analytics and Microsoft Clarity provide valuable insights into user behavior, traffic sources, and overall engagement. This helps our team and clients make informed decisions post launch.

This SOP outlines the exact steps to set up both tools seamlessly in Webflow, ensuring every client project is backed by accurate, actionable data. Whether it is a redesign or a brand new site, this process makes sure we never miss a beat when it comes to performance tracking.

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